Fresh off their latest Airbnb stay, the BUCK crew move onto IRL gatherings with their “optimistic, eccentric, and empathetic” overhaul of the branding ecosystem for global events marketplace Eventbrite.

From BUCK: “Eventbrite invited us to build a new visual and verbal identity — from tone of voice to logo, from photography to typography, from top to bottom. Our task was to shift the brand’s perception from merely a logo on a ticket stub to something much greater: an all-inclusive place to discover and host events.

“To do so, we leaned into the emotion of what it feels like to gather in real life. We created a visual and verbal identity that was as exciting, unique, and joyful as all the experiences you can discover on Eventbrite.
 

“Our task was to shift the brand’s perception from merely a logo on a ticket stub to something much greater: an all-inclusive place to discover and host events.”

 
“We kicked off the new brand look by developing the logo. We created an energetic mark with a sense of forward momentum, emanating the dynamism of real-life experiences. This mark consists of three interconnected parts that shift at every point to create rhythmic movement. As the mark thickens, it evokes a sense of free-flowing electricity.

“A core consideration for the design system was scalability and adaptability across diverse applications. We knew the system needed a lot of flexibility to represent a variety of dynamic use cases — from self-care subway posters, to stand-up comedy e-mailers, and everything in between. So, we built a system in which the brand could effortlessly combine and shift between gradients, photography, and illustration to suit any need.”
 
 

 
BUCK
Client: Eventbrite
Former Chief Marketing Officer: Tamara Mendelsohn
Chief Product Officer: Ted Dworkin
SVP, Design: Lisa Prescott
VP, Brand: Ayni Raimondi Vienna
Director, Brand Marketing: Jessie Young
Design Program Director: Kristen Conner
Principal Designer: Mikaila Weaver

Production: BUCK
Chief Design Officer: Ben Langsfeld
Group Creative Director: Camille Chu
EP: Russell Greene
Creative Director: Liron Eldar-Ashkenazi
Bidding Producer: Mackenzie Kuzman
Producer: Haley Arenson
Senior Art Director: Sylvia Witter
Head of Strategy: Marla Moore
Senior Strategist: Asia Hunt
Copywriter: Brooke Kessler
Design Lead: Mary Kate Henry
Design: Mary Kate Henry, Codie Chang, Bryan Couchman
Illustration: Gunnar Pettersson, Ben Nichols, Joel Plosz
2D Animation: Gur Margalit, Dan Cantelm, Rafael Araujo
Special Thanks: Stephen Loveluck, Meitar Almog, Talia Lamdan, Peter Kallstrom, Kenni Huang, Wesley Chen, Maria Eugenia Franco, Sean Merk, Carmel Gatchalian, David Jouppi, Eric Smith, Tien Min Lao, Amelia Giller, Alex Kiesling, Aaron Ingold, Vincenzo Lodigiani, Ege Soyuer, Morgan Allison, Gavin Kosko, Taylor Griggs