The best software explainer films transform the mundane details of everyday tasks into a series of delightful moments, treading a fine line between visual engagement and coherence. Bark&Bite’s new work for Microsoft Planner does just that.

Lee Roberts, CD at Bark&Bite: “Planner helps individuals all over the world stay organized, whether in their personal endeavors or in the workplace. Our vision was to showcase the versatility and adaptability of the software through a series of vignettes.

“The main challenge was to highlight the features of Planner without sacrificing clarity, repetition or becoming too literal. The sweet spot for us was to straddle the space between the real-life benefits of the software and the beauty of an ethereal rendered world. The art direction, along with an intricately crafted music score resulted in a piece of content that elevates the product and compels viewers to give Planner a go.”
 
 

 
Client: Microsoft

Production: Bark&Bite
Director: Bark&Bite

Music: Zelig Sound