Copenhagen motion studio Frame highlights nine iconic lamps, both classic and new, from Louis Poulsen’s Spring 2023 collection in the latest film collaboration between the two Danish design companies.

Frame founder/EP Thomas Bay: “Louis Poulsen wanted to encourage the viewer to (re)discover designs by world-renowned designers such as the PH Artichoke by Poul Henningsen, the Panthella by Verner Panton, the AJ Floor by Arne Jacobsen, and the Patera by Øivind Slaatto.

“The unique creative challenge for this campaign was to portray the nine very distinct products (both iconic and new designs) in a coherent, sophisticated yet contemporary setting.

“The campaign includes two exciting new introductions (AJ Garden Bollard and Patera Ø300), and a significant reintroduction: the AJ Oxford designed by Arne Jacobsen in the 1960s for St. Catherine’s College in Oxford, England, where it is still in use today.

“The films contain a series of carefully constructed compositions, featuring multiple products grouped together in an almost sculptural expression. These compositions, contrasted with the bold color background and prominent type, attempt to convey a sense of the new and old, working together in perfect harmony. A bold new statement in the evolution of the Louis Poulsen brand.”
 
 

 
Client: Louis Poulsen

Production: Frame
Director: Frame
Stylist: Mads Lindhardt Faber

Music/Sound Design: Nina Liv