With a light touch and a massive cast of 3D and 2D characters, London prodco NOMINT and Italian animation studio Rocketpanda make the case that Discord is dedicated to building a safer place for teens to hang online.

Riccardo Albertini and Filippo Martinelli, CDs at Rocketpanda: “This project used every possible technique, including 2D, 3D, and 3D that becomes 2D. Each phase was a challenge, from the storyboard and illustrations to the frame-by-frame animation and compositing.

“Managing so many details and elements might seem tricky. But in this case, we wanted to convey a universe made up of millions of users, constantly active and connected. So to tell the story of this platform that never sleeps, we created rich boards, full of details and all in the tones of an unmistakable blurple color.”
 
 

 
Client: Discord

Production: NOMINT
ECD: Christos Lefakis
EP: Marilena Vatseri
Producer: Nefeli Petika

Animation: Rocketpanda
CD: Riccardo Albertini, Filippo Martinelli
AD: Filippo Martinelli
Storyboard: Laura Tomelleri
Illustrator: Bruno Medeiros, Lorenzo Florissi, Federica Amico, Bitasi Santos
Animator: Riccardo Pagano, Laura Tomelleri, Federico Bressan, Jose Goyo Moreno, Pedram Taghavi, Gaston Herrera, Javier Delestal, Andrea Nobis, Riccardo Albertini, Demian Garnero
Compositor: Andrea Nobis, Filippo Martinelli, Riccardo Albertini

Music/sound design: Rabbeats
VO: Martin Eliot