The collaboration between Superunion and the LSO expands in its sixth year to capture the dynamic connections of the orchestra members to the conductor with CG innovators XK studio once more providing striking visuals.

Using motion capture of the conductor’s movements, the animation links their gestures with those of the orchestra with each of the resulting metallic strings representing an individual musician.

Stuart Radford, ECD at Superunion: “Continuing to use digital motion capture to create a powerful emotive expression, we have created a campaign that reflects how the special relationship between conductor and orchestra grows through the process of performing the music”.

Lukas Vojir, CD/co-founder at XK studio: ‘It was a pleasure to be invited back by the team at Superunion to design and animate this year’s campaign film. Having worked on the Roots and Origins concept for another LSO season a few years back, it was an exciting change to acknowledge the symbiosis between conductor and orchestra whilst exploring an entirely new way to interpret the motion of Sir Simon Rattle.”
 
 

 
Client: London Symphony Orchestra

Design agency: Superunion
Executive Creative Director: Stuart Radford
Mid-weight Designer: Adam Tickle
Account Manager: Lindsay Bott
Client Partner: Suzanne Neal

Production: XK studio
Creative Director: Lukas Vojir, Alexa Sirbu
3D Artist: Quim Amat Heinert, Steward Lupercio
Producer: Yanika Chauhan