Solab director Romain Chassaing and Paris VFX force Digital District conjure the epic quest of a young man entrusted with a child’s beloved goldfish in this comedy adventure for venerable French retail cooperative Système U.

The hero’s manic and relentless devotion to duty is all in service of the spot’s tagline “We will always do more to deserve your trust.”
 

Agency: Else/TBWA

Production: Solab
Director: Romain Chassaing

VFX/post: Digital District