The motion team at Woodwork Amsterdam captures the anticipation and intrigue of Wilson’s Airless Basketball Prototype which was introduced to fans and players IRL during the NBA All-Star game this past weekend.

Nina Fabel, managing director at Woodwork Amsterdam: “Wilson has always been committed to innovation and pushing the boundaries of what’s possible in basketball equipment. In that spirit, they just introduced a groundbreaking 3D-printed new basketball that is set to revolutionize the game.

“Woodwork was asked to visualize the unique creation process of the Airless Prototype in a cinematographic manner, a challenge we were excited to take on.

“With only two weeks to produce the film, the team had to work at breakneck speed to bring the project to fruition. However, with the full trust and creative freedom granted to us by Wilson, we were able to produce a film that accurately captured the essence of the Wilson Airless Prototype.”
 
 

 
Client: Wilson Sporting Goods

Production: Woodwork Amsterdam
Director: Woodwork Amsterdam

Audio: THNDR