A stripped down CG treatment by Goodbye Kansas surgically edited to the sparse dynamic’s of a track by UK producer Lapalux provides plenty of visceral punch in this spot for Volvo’s E.V.A. car safety equality initiative.

Art director Sophia Lindholm at agency Forsman & Bodenfors: “Women are more likely to get injured in a car crash. Partly because male crash test dummies are the standard. As a result, most cars are safer for men.

“Volvo Cars’ Accident Research Team has compiled real-world crash data since the 1970s – regardless of size, gender, or body shape. This has made it possible for Volvo to design its cars in a way that protects both men and women equally.

“Volvo Cars is for the first time making its safety knowledge easily accessible in a central digital library which it urges the car industry to use, in the interest of safer roads for all.”
 

Client: Volvo

Agency: Forsman & Bodenfors
Copywriters: Hampus Elfström, Simon Lublin, Jacob Nelson
Art directors: Karl Risenfors, Leo Dahl, Adam Ulvegärde, Sophia Lindholm
Producer: Lena Sellman

Production: New Land
EPs: Erik Torell / Therese Engberg
Director: Laerke Herthoni
DOP: Rasmus Videbaek
Producer: Joel Rostmark
Editor: Johan Söderberg
Dancer: Amy Gardner

VFX: Goodbye Kansas
CG director: Laurent Clermont
VFX super: Joel Lindman
EP: Anton Söderhäll
Producer: Linda Öhlund
FX lead: Filip Orrby

Post: Chimney
Producer: Moa Looft
Online edit: Rajdarn Elderado

Grade: Framestore
Colorist: Simon Bourke

Sound: Factory Studios
Music: Lapalux “Without You (feat. Kerry Leatham)”