Leaning away from the stark beauty of the ongoing CG luxury watch wars, the motion team at FutureDeluxe frames the mechanical precision of Hublot’s Unico movement in time-warped and fashion-forward live-action.

Ben Black, FutureDeluxe associate creative director: “As always with our Hublot projects it was an exciting challenge to bring the precision and beauty of their products to life, while this time seamlessly integrating them into live-action sequences.
 

“We developed the visual concept and art direction around the idea of controlling time through movement, representing this through a range of live-action and cinematic techniques.”

 
“Considerable effort was dedicated to crafting the lighting for the watch pieces that felt both integrated and stylish. Ensuring smooth transitions between fully computer-generated shots and live-action scenes was important. We spent a lot of time refining these transitions to maintain the film’s flow, a process that needed many iterations and fine-tuning.

“We developed the visual concept and art direction around the idea of controlling time through movement, representing this through a range of live-action and cinematic techniques, by stretching and compressing time itself. These were informed by and integrated alongside CG and typographic explorations in Hublot’s first live-action film.”
 
 

 
Client: Hublot

Production: FutureDeluxe
Director: FutureDeluxe
ECD: Curtis Baigent
EP: Svet Lapcheva
CD: Kristian Glenn
Associate Creative Director: Ben Black
Live Action Producer: Erinn Fitzgerald
Production Manager: Ross Campbell
CG Producer: Alexia Guenon des Mesnards, Natalie Greenwood, Tiffany Brathwaite
Art Director: Yas Vicente
Designer/Animator: Stevie Rees, Adam Samson, Luke Parker, Dagmar Irrig, Liam Henderson, Luca Struchen, Sasha Gudkova, Hayden Martin, Peter Kent
Modeler: Flavio Diniz, Marcelo Souza, Nemanja Ivanovic, Ben Parker
VFX: Slavko Gavric
VFX Supervisor: Peter Eszenyi
Story board/Concept Art: Sylvie Minois

Live Action Director: Eddie Whelan, Kristian Glenn
Photographer: Steph Wilson
Live Action Producer: Erinn Fitzgerald
Production Manager: Ross Campbell
1st AD: Elle Lotherington
DOP: Rob Jarvis
Stylist: Pegah Maleknejad
Makeup Artist: Rebecca Wordingham
Hair Stylist: Sophie Jane Anderson
Manicurist: Cherrie Snow
Post Production Motion: POD LDN
Post Production Stills: Studio Private
1ST AC: Klim Jurevicius
2ND AC: Evangeline Perkins
DIT: Luke Kneafsey
Playback: Chaz Northam
Key Grip: Nick Teulon
Grip Assistant: Trevino Williams
Gaffer: Krunal Saadrani
Desk OP: Eddie Cook
Choreographer: Liv Lockwood
Choreographer Assistant: Folu Odimayo
Stylist Assistant: Keeley Dawson, Jolene Chen, Holly Ugolini
Makeup Assistant: Tamsin Ballingall, Hanna Friedrich
Hair Assistant: Clare Hurford
BTS: Timi Akindele-Ajani

Grade: Coffee & TV
Colorist: George Neave

Original soundtrack: Verraco
Music supervisor: Joe Howard

Sound mix: Echoic