London design and motion mavens Art&Graft let loose with an inclusive and brilliantly bonkers rebrand for Boing, the global division of Warner Bros. Entertainment aimed at kids and young adults.

From Art&Graft: “Together with our friends at Boing HQ we conceived and crafted a flexible visual design system that is infinitely expandable, exchangeable, and extraordinary.

“It combines the order of a graphic design framework with the chaos of a ‘creativity toolkit’ – an updatable library of stickers, gifs, and assets created by the audience that brings their voice on screen.”
 

Client: Boing
Production: Art&Graft
Direction: Art&Graft