Director Raj Davsi and the FutureDeluxe design and animation crew translate the aural aptitude of the new Beosound Theatre Soundbar into a visual journey of fantasy and fabric for Danish luxury audio brand Bang & Olufsen.

From the team at FutureDeluxe: “Inspired by the original concept line coined by Bang & Olufsen, ‘A New Vision for Sound’, the film explores the emotional connection between person and product.

“Opening on a photorealistic human eye, we journey through it to a flowing fabric world that teases some of Beosound Theatre’s features and finishes. A stirring electro-string soundtrack builds anticipation before the fabric sweeps away to reveal the full product – which itself incorporates beautiful fabrics, created by another renowned Danish brand, Kvadrat.”

And yes, the eye is CG…

Watch the making-of video:
 

 
Client: Bang & Olufsen
CMO: Kamel Ouadi
Global Creative Director: Paul Collins
Senior Creative Lead: Matthew Bostock
Senior Production Lead: Claudia Fanelli
Senior Design Lead: Jakob Chrøis
Senior Artist: Francisco González

Production: FutureDeluxe
Director: Raj Davsi
Assistant Director/Technical director: Ollie Harris
Producer: Natalie Greenwood
Art Director: Christoph Strohfeld, Liam Pitchford
Houdini/VFX Artist: Ewan Davidson
3D Artist: Felix Chilvers, Darío,Stevie Rees, nickzieroff
Grade/Compositing: Miguel Wratten
Head of Production: Caleigh Illerbrun

Sound Design: Zelig Sound