From Hornet in NYC: “Kroger — the largest supermarket chain in the US — and DDB New York approached Hornet director César Pelizer to aid in the launch of a massive company rebrand.

“The goal was to solidify their branding and tell a more cohesive and inclusive story about their commitment to food that’s “Fresh for Everyone.”

“To do so, they needed to create a look and feel that wasn’t just ownable and original, but also emblematic of the diversity of Kroger’s millions of customers.

“The 100-plus unique character designs César and co. subsequently produced was nothing short of staggering, both in scope and originality.”
 

Client: Kroger

Agency DDB New York

Production: Hornet
Director: César Pelizer
Executive Producer: Alex Unick
Producer: Lucas Ajemian
Head of Creative Development: Kristin Labriola
Editor: Anita Chao
CG Lead & Art Director: Corey Langelotti
Storyboards: Stephanie Dere, Sami Healy, Ty Enos
Assistant Editor: Dylan Leslie
Animation Lead: Andrew Boccio
Animator: Hee Jin Kim,Tony Treviaso
Rigger: Josh Planz
Modeler: Angeline Rivera
Layout/Look Dev: Elizabeth Ku
Lighting/Look Dev: Jamil Primas, Natalia Perez
Lighting/Compositing: Christine Kim
Compositor: Jeff Billon
Production: Coordinator Lotty Vique
Production: Assistant Riley Spencer

Sound Design/Mix: Honey Mix