The story of CARE, the pioneering US charity founded in 1945 to deliver aid to a devastated Europe, told in solemn and powerful words and images by Richmond, Virginia animation and design studio Hue&Cry to anchor a new campaign spanning print, digital and social media.

From Hue&Cry: “It’s always tough to tell a brand’s story. It’s even tougher when the story spans 70 years of evolution and progress. But the toughest part about telling this story was truly honoring one of the oldest and greatest humanitarian foundations on the globe.

“‘Power of a Box’ touches on the history, the evolution and the sheer scope of the work that the CARE Foundation has been delivering since the first half of last century, an effort that has improved the lives of a billion people in 90 countries around the world.

“Our hope is that an organization that was at one point the ‘go to’ for humanitarian contribution will again become a house hold name that people know and trust, and we look forward to continuing to push their message and help them deliver lasting change.”

Client: Care
Design/animaton: Hue&Cry
Director: Evan Parsons
Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Associate Creative Directors: Evan Parsons, Jeff Boddy
Technical Director: Andrew Prousalis
Executive Producer: Joe Montalbano
Senior Producer: Whitney Green
Producer: Forrest Heidel
Associate Producer: Moira Mahoney
Production Coordinator: Megan Monticone
Lead Artist: Georgiy Kuznetsov
Lead Designer: Bryce Wymer
Designers: Ricardo Villvicencio, JJ Walker, Melvina Wong