The design and production talents of London motion studio weareseventeen are on full display in their latest work for Swiss watch brand Tissot, a tightly edited ode to the catalytic powers of time-induced pressure.

Gary Roberts, director/CD at weareseventeen: “The 24-second rule in basketball is a fundamental catalyst for tension, excitement, and drama. To bring this to life, we crafted a multidisciplinary film that weaves a mixture of 2D and 3D animation, archive footage, and new live-action to capture the anticipation, the despair and of course the elation of the game.
 

“The 24-second rule in basketball is a fundamental catalyst for tension, excitement, and drama.”

 
“The film honors [six-time NBA all-star] Tony Parker’s greatest moments, celebrates icons Sabrina Ionescu and Damien Lillard, and unveils the new Supersport Watch along with the Tissot x NBA shot clock design.

“All 2D and 3D animation, as well as post, were handled by our team in London. This project also gave us the opportunity to venture into a Paris studio to capture the photography for the campaign’s key visuals and direct Tony Parker’s performance and voice-over narration.”

Watch the R&D reel:
 

 
 

 
Client: Tissot

Production: WA17
Director/CD: Gary Roberts
EP: Jade Annaw
Producer: Ella Cummings
AD/Animator: Gabor Ekes, Serhat Goktas
Graphic Designer/2D Animator/Editor: David Davies
AD Support/Ideation: Aung Thant Kyaw
Animation Support: Joe Coleman
Animator: Chris Cousins
3D Modeler: Alex Whyles
2D Designer: Harry Vincent
Motion Editor: Run Wu
2D Animator: Jens Bombey
Retoucher: Jeremy Martin
Retouching: LEFT Productions

Live action: Faraway/Studio Rouchon Paris
Producer: Jade Fouet
PA: Alice Audoin
Photographer: Cyril Masson
Photographer Assistant: Jérémy Josselin, Bryan Monaco
Camera Operator: Jonathan Grimault
1st AD: Eric Pouponot
Key Gaffer: Cedric Zakrzewski
Best Boy Gaffer: Adrien Blondel
Sound Engineer: Simon Minne
Make up/Hair: Gaêlle Bonnot
Fashion Editor: Joy Sinanian
Runner: Kevin Pillay
BTS: Dann Emmons

Audio: BXFTYS

Talent: Tony Parker