Co-founder Morten Kühl at Kühl & Han studio in Copenhagen, Denmark: “Studio is a live Beta project that combines IKEA’s life at home knowledge with the latest developments in spatial computing, allowing you to measure, style, and share the spaces in your home.

“Kühl & Han partnered with technology-driven design studio Bakken & Bæck and future living lab SPACE10 to direct, design, and produce the launch film for the app.

“During the film we experience the Studio user transforming their lounge into a flexible living space; finding new ways to make the most of what they have and improve the organization of their home for them and their family.”
 

Client: Space10
Creative Director: Tommy Campbell
Producer: Sarah Berkowitz

Agency: Bakken & Bæck
Creative Director: Anita Silva
Art Director: Valerie Steenhaut
Copywriter: Callum Copley

Production: Kühl & Han
Director: Kühl & Han
3D Animation: Jesper Lindborg, Morten Kühl
2D Animation: Andreas Bjørn Hansen
Lighting/Rendering: Morten Kühl
Drawings: Filip Kobjevsky

Sound Design: Plan8