If you were wondering just how and when AI could impact the design/branding industry, this explainer from Leftchannel for San Francisco generative AI company Typeface should provide clarity on both fronts.

From the team at Leftchannel in Columbus, Ohio and Milan, Italy: “Before engaging Leftchannel, Typeface had been in stealth mode, developing their new AI application which empowers enterprises to rapidly create high-quality, brand-personalized content faster and easier than ever before.

“The launch video not only announces Typeface’s new brand and application but also provides a comprehensive understanding of the app’s capabilities and the ways the app can help enterprise content development teams quickly create endless options of branded blog posts, social media, job posts, websites, etc. tailored to their target audiences.

Leftchannel founder/CD Alberto Scirocco: “We thought of various ideas on how we could present Typefaces’ unique software. By showcasing not only all of Typefaces’ features but the options that they provide the Typeface user, we are showing audiences that they can write their own stories and take advantage of a powerful solution in their content development tool belt.”
 
 

 
Client: Typeface

Production: Leftchannel
Director/Designer: Taehee Lee
Animator: Taehee Lee, Dirk Jan Haarsma
ECD: Alberto Scirocco
Producer: Joe Montalbano, Casey Steele
Writer: John Keonig, Jennifer Urbanic
Account Director: Candy Stoer

Sound Designer: Circa Music