Take a peek at four months of intensely detailed work by Oscar-nominated stop-motion star PES and “dozens of animators and illustrators” as they recreate the evolution of Honda products with thousands of hand-rendered drawings on real live paper with pre-vis and VFX/finishing by a52.
The story of Honda’s evolution has inspired exceptional advertising before, most notably in 2013 when W+K commissioned Nexus directors Smith & Foulkes (also Oscar-nominated) to create the multi-award winning “Hands.”
Watch the making of Honda “Paper”
Watch the finished spot:
Agency: RPA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Creative Director/Art Director: Ken Pappanduros
Creative Director/Copywriter: Chuck Blackwell
Senior Copywriter: Chris Bradford
Art Director: Laura Crigler
Copywriter: Josh Hepburn
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Producer: Matt Magsaysay
Production Company: RESET
Director: PES
Managing Director: Dave Morrison
Executive Producers: Jen Beitler & Jeff McDougall
Head of Production: Amanda Clune
Producer: Stan Sawicki
Director of Photography: Eric Adkins
Production Designer: John Joyce
Motion Control Operator: Mark Eifert
Motion Control Asst: Calvin Frederick
Animation Supervisor: Eileen Kohlhepp
Animators: Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera
Illustrators: Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos
Set Dresser/Painter: Veronica Hwang
Illustration Coordinator: Evan Koehne
Art Department: Nate Theis, Ellen Ridgeway, Melissa Quezada
VFX & Finishing: A52
Executive Producer: Patrick Nugent
VFX Supervisor and Lead Flame: Andy Raphael Barrios
Producer: Lusia Boryczko
Pre-Viz: Ranko Tadic, Ingolfur Gudmundsson
Colorist: Tommy Hooper
Online Editor: Dan Ellis
Editorial Company: Rock Paper Scissors, Santa Monica
Editor: Stewart Reeves
Sound Design: Factory UK
Sound Designer: Phil Bolland
Head of Production: Lou Allen
Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Executive Producer: Susie Boyajan