Loop Elevates an Airport Lounge with Ambient Motion

Somewhere in a sleek but empty airport, imaginary passengers enjoy the ambient beauty of these motion design murals designed and animated by CDs Alex Mikhaylov, Max Chelyadnikov, and their crew at Loop.

Max Chelyadnikov: “The goal was to compliment the space of an airport design with video content that would also illustrate the main features of the region. So we decided to make a design-driven story visually connected to the architecture of the building – a continuation of it into the screen.

“The main challenges were the proposed massive 12k+ resolution and the need to entertain people in the lounge for as long as possible, so we came up with a flexible structure of loops and transitions, all 12 scenes being about 12+ minutes long but potentially stretching to infinity.

“As a result, we ended up with a massive toolkit of shots, mostly procedurally animated with lots of simulations and extreme amounts of detail for an experiential project that will look phenomenal in real life.”
 
 
LOOP Airport Lounge Ambient motion design | STASH MAGAZINE

LOOP Airport Lounge Ambient motion design | STASH MAGAZINE

LOOP Airport Lounge Ambient motion design | STASH MAGAZINE

LOOP Airport Lounge Ambient motion design | STASH MAGAZINE

LOOP Airport Lounge Ambient motion design | STASH MAGAZINE

LOOP Airport Lounge Ambient motion design | STASH MAGAZINE
 
Production: Loop
Creative Director: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
3D Animator: Dmitriy Paukov, Daniil Rybkin, Roman Senko
3D Modeler: Maxim Shkret, Roman Senko, E.D.Satan, Filipp Gorbachev
FX TD: Artemy Perevertin, Daniil Rybkin, Alexey Komarov, Alexey Konovalov, Dmitry Kulikov, Vitaliy Babich, Roman Ivanyuchenko
Lighting: Filipp Gorbachev, Max Chelyadnikov, Dmitry Kulikov
Compositing: Max Chelyadnikov
Reel DOP: Egor Antonov