Division director Valentin Petit teams with Paris design/VFX house Machine Molle and real-time VFX specialist Ruben Frosali on a deconstructed digital reality for Harlem-born rapper A$AP Ferg featuring glitched-out glimpses of his hometown.

Ruben Frosali (aka RubenFro) used real-time volumetric and particle-based environments generated with photogrammetry from a 360° camera array and Leica long-range LiDAR scanner running real-time in Unity3D with custom point cloud volumetric shaders.

Watch the behind-the-scenes video:
 

 

 
Label: Polo Grounds Music, RCA Records
Artist: A$AP Ferg
Management: Roc Nation
Commissioner: Hope Wilson

Production: Division
Director: Valentin Petit
Producer: Theo Gall
Director of Photography: Jeff Bierman
Line Producers: Clemence Couten & Melanie Jackson
1st AD: Mathieu Perez
Producer NY: Tara Ravazi
Line Producer NY: Gina Naranjo

VFX/post: Machine Molle
Artistic Director VFX: JF Fontaine
VFX Supervisor: Selim Mondzie
Animation Lead: Eric Letourner
CG Artists: Maxime Hélier, Damien Clément & Maxime Naudin
Real-time VFX Artist: Ruben Frosali
FX Artist: Mattéo Girard, Sara D’ibiza
Matchmove Artist: Florian Perrault
Digital Compositors: Sacha Danjou, Théophile Virnot & Adrien Renay
Postproducer: Marine Ligouzat
VFX Editor: Thibaut Kiefer
Editors: Valentin Petit & Antonin Brones
Typographer: Nathan Almeras
Color Grader: Arthur Paux
Sound Designer: Emilien Bernaux
Thanks: Laurent Bahy

NY CREW:
Production: Happy Place
Producer: Yvan Lafayette, David Newhouse
Production Coordinator: Cameron Steinfeld
1st AD: Daniel Lugo
Location Managers: Conlan Olberding, Teddy Yoon
DIT: Matt Richards
1st AC: Erik Kandefer
2nd AC: Alex Dubois
Steadycamer: Calvin Falk
FPV Operator: Tommy Tibajia
Key Grip: Sam Kretschmer
BBG: Rolf Elberlein
Gaffer: Matt Reilly
BBE: Manuel Moreno
Production Designer: Madison Hatch
Art Director: Steven Killian
Set Decorator: Rachel Marquez
Set Dresser: Tommy Mitchell
VFX: Karl Coyner
Scanning Technician: Ivin Ballen
Scanning Assistant: Damani Adadevoh
CAM/UNIT Truck PA: Mika Arava
G&E Truck PA: Ricardo Piva
15 Pass PA 1: Erena Willis
15 Pass PA 2: Carlos Cruz-Reyes
15 Pass PA 3: Kelly Fernandes
FPV PA: April Goldberg
Covid Officer: Luis Cabrera
Covid Assistant: Geno Houser

Big thanks: Jules de Chateleux, Laure Salgon and Morgan Seite.