One definite way to keep the client happy with your spot is make sure their product dominates the screen at all times. Nexus director Jack Cunningham combines that very strategy (even if the couch is CG) with charming and minimalist hand-drawn character animation in this sunny, feel-good spot for Vitra created direct with designers Barber Osgerby.

Client: Vitra.
Length: 55 seconds
Agency: Direct with Barber Osgerby
Production Company: Nexus
Director: nextdoor (Jack Cunningham)
Executive Producer: Beccy McCray
Producer: Jo Bierton
Studio Lead: Michal Firkowski
Animation: Emmanuelle Walker, Maki Yoshikura
Compositing: Rob Ward
Music: Antfood (with thanks to Joe Paine)