Working with motion veteran Nando Costa, who heads up the platform design studio at ServiceNow, the crew at NotReal makes the case for how the company’s products help improve corporate productivity and efficiency.

EP Max D’Angelo at NotReal: “ServiceNow empowers organizations of all sizes to harness the power of technology and AI. In this project, we wanted to emphasize the human side of the brand. Our vision centered on the idea that, behind every technology, there are real people — employees, customers, and users.
 

“We wanted to emphasize the human side of the brand. Our vision centered on the idea that, behind every technology, there are real people — employees, customers, and users.”

 
“To bring this vision to life, we developed a fictional company, Alectri, which served as a vehicle to illustrate how ServiceNow’s technology and AI can transform workflows. This meant designing the entire user journey our characters would experience while ensuring it felt intuitive and realistic.

“We developed the UX flow, crafted user interfaces, and designed screens that supported the story while remaining believable and visually appealing. Part of this process also involved creating a custom iconography system to represent reactions and results, helping communicate information without overwhelming the viewer.

“Another key challenge was balancing realism with storytelling. The digital product needed to look authentic but not distract from the core narrative or dilute the brand message. Our goal was to keep the focus on the human-centered story while ensuring the technology felt like a seamless, helpful presence rather than a technical distraction.”
 
 

 
Client: ServiceNow
CD: Nando Costa
UX Design: Ian Kim, David Russo

Production: NotReal
CD: Valeria Moreiro
EP: Max D’Angelo, Roberto Connolly
Creative Project Manager: Martin Orza
Art Direction: Lu Borzi
Animation Direction: Macarena Mosquera
Project Manager: Sofía Lopez Pumarega
Talent Recruiter: Lucila Mansur
Storyboard Artists: Naida Mazzenga, Franco Vecchi, Martin Orza
3D Design: Vitor Teixeira, Juan Cioffi, Jose Llano, Friedrich Neumann, Joan García Pons, Borja Alegre, Michele Resenterra, Gonzalo Diaz, Trey Holt
3D Modeling: Juan Miyagi
2D Design: Flor Piovesanel, Male de Luca, Florencia Porreca, Luddo, Martin Orza, Lu Borzi, Nico Martinetti, Lucas Gugliara
2D UX: Florencia Porreca, Matin Orza
Illustration: Luddo, Naida Mazzenga, Franco Vecchi
3D Animation: Nico Piccirilli, Federico Piccirillo, Pato Molina, Gonzalo Diaz, Juan Pablo Sciaccaluga, Alex Loud, Macarena Mosquera
2D Animation: Martín Muerza, Pablo Lozano, Pato Molina, Nico Piccirilli
Simulations: Gonzalo Diaz, Paul Esteves
Rendering: Macarena Mosquera, Juan Cioffi, Vitor Teixeira, Alejandro Loud
2D Compositing & Color Grading: Lu Borzi, Valeria Moreiro, Flor Piovesanel
Compositing & Color Grading: Juan Di Carlo, Agustín Dalla Via, Martin Muerza

Sound Design: Giovanni Dubini

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