Somehow we missed this joy-filled, explosion of character design from Buenos Aires studio Plenty and the local office of 1stAveMachine for whatsApp when it first came out, so we’re making up for it now.

From the team at Plenty: “The purpose of the WhatsApp sticker program is to bring users closer together by helping them communicate effortlessly. To achieve this, stickers must be useful, expressive, relevant, and always help push real uncomplicated communication.
 

“The purpose of the WhatsApp sticker program is to bring users closer together by helping them communicate effortlessly.”

 
“Being a creative destination fueled by real human connection, WhatsApp needed to provide a range of options, a big spectrum of communication, where all stickers are designed for real maximum expression, both in meaning and style.

“The WhatsApp palettes are warm, have inclusive skin tones, and a wide value range for accessibility to help users feel close. Color is also used to achieve brand distinction and visual cohesion across disparate styles.”
 
 

 
Client: Whatsapp

Production: 1stAveMachine
Director: Francisco Capuzzi, Victoria Sanchez
EP: Lucio Fiorentini, Raquel Barreto
Line Producer: Vanesa Paredes

Animation: Plenty
ECD: Mariano Farias
EP: Pedro Reales, Gladys Esquivel
Producer: Stefania Aizaga, Melisa Fernandez
Art Director: Fiona Lena Brown
Designer: Francisco Capuzzi, Federico Posadas, Mariano Aponte, Lucila Perini, Teresita de Angelis, Guido Ferro, Cachete Jack, Juan Barabani
Animation Director: Sergio Slepczuk
Animator: Pablo Ferreiro, Santiago Luque, Leonardo Martin, Agustina Bobadilla, Teresita de Angelis, Maximiliano Vera, Daiana Belsito, Damian Oscroli, Santiago Benito Zamora, Santiago Luque, Juan Manuel Esteva, Andrea Miramont, Agustina Ceballos, Belo Qu, Melisa Pighin