The design and animation crew at Los York merge 2D and 3D motion, live-action, and VFX “to build a world that feels both futuristic and grounded in reality” for Logitech’s Pro X Superlight 2 Dex wireless gaming mouse.

From the team at Los York: “This was more than just a product spot. Capturing the seamless design of the mouse meant merging sci-fi, holographic visuals with real-world precision and bringing to life the craftsmanship behind the device.

“What began as a story about a tool evolved into an exploration of speed, lightness, and innovation with unexpected choices shaping every step of the process. Premiering at Logitech’s global LogiPlay event, the film appeared across 16 locations worldwide.”

Watch the process reel:
 

 
 

 
Client: Logitech G

Production: Los York
ECD: Scott Hidinger
Managing Director: Melina Osornio-Andrade
EP Studio: Tita Poe
Head of Brand Partnerships: Nikki Peddie
Brand Partner: Lara Wilinsky
Director of VFX and Motion: Casey Hupke
Producer: Alex Ramos
Associate Producer: Tara Seewack
CD/3D: Cian McKenna
CD/Copywriter: Kevin Cabuli
3D Generalist: Rudy Taege, Alex Liou
2D/3D Designer: Ha Eun Chang
3D Generalist: Travis Ragdale
3D Generalist: Chris Cook
Editor: Cian McKenna
LA Production Director: Raphael Vangelis
LA Production DP: Alexander Alexandrov

Music /sound design/mix: Echolab
VO: Jemma Rayner