The 2024 holiday ad season arrives today with UK retailer Argos mascot Trevor the dinosaur living his best life as a rock star courtesy of Partizan director Michael Gracey and the (very busy) Electric Theatre Collective animation crew.

Developed by agency T&Pm, the film features a cover of T-Rex’s classic 1973 hit “20th Century Boy” and follows previous Argos Christmas work that featured Trevor’s BFF Connie the doll starring as the musical act in 2023, and the father/daughter drumming sensation that blew (Simple) minds in 2019.
 
 

 
Client: Argos

Agency: T&Pm
Chief Executive Officer: Sarah Golding
Chief Creative Officer: Toby Allen
Group Creative Director: Matthew Moreland, Chris Clarke
Art Director: Pjtor Barakov
Creative: Tom White, Charles Stuart, Terry Eeles
Head of Production: Charles Crisp
Producer: Sam Ramsey, Emma Mitchell, Luc MacMahon
Motion Designer: Gil Peres
Retouching: Richard Palme

Production: PLEAT
Photographer: Caroline Leeming
Executive Producer: Stephanie Clair
Producer: Remy Silvester
Lighting: Jack Somerset, Callum O’Keefe
Digital Producer: Lisa Bennett

Production: Partizan
Director: Michael Gracey
Executive Producer: Jenny Beckett
Head of Production: Ella More O’Ferrall
Producer: Daniel Wheldon
Production Manager: Alice Pitt-Carter
Production Assistant: Ella Kander, Will Cousins
Director’s Assistant: Sophia Nagar
1st AD: James Sharpe
Director of Photography: Kanamé Onoyama
Grip: Reece Hearnshaw
Gaffer: Richard Anderson
Production Designer: Andy Kelly
Art Director: Ashley Dando
VFX Lead: Robbie Lynch, Louis Burke
Editor: David Spearing

VFX/Animation/Post: Electric Theatre Collective
Executive Producer: Vic Lovejoy
Producer: Amie Kingsnorth
2D Supervisor: Scott Ryan
CG Supervisor: Jack Powell
Colorist: Luke Morrison

Edit: The Assembly Rooms
Editor: Nick Armstrong
Producer: Rachel Goodger

Sound: Wave Studios
Sound Engineer: Munzie Thind
Producer: Hils Macdonald

Music/Sound: DLMDD
Sound Supervisor: Jeremy Newton, Lizz Harman
Producer: David Kosten