Not To Scale directors, Hello Savants reflect the increasingly perilous world of cryptocurrencies in this danger-filled animated brand film for the Bittrex Global trading platform.

From the team at Not To Scale in New York: “In a six-week race to delivery, the wild imaginations of the Hello Savants collective have invented their own metaverse where the fast-paced crypto space becomes a racing video game in vibrant and volumetric 2D animation.

“Hello Savants were tasked with creating a film with a retro essence yet futuristic touch. Old motorbike races, 8-bit arcade games, and the animated cartoons of the 80s inspire the aesthetic. But the innovative direction of motion sequences and camera angles serves to retain that modern feel which is crucial to the creation of their Bittrex crypto-verse.”
 

 
Client: Bittrex

Agency: WE Communications
Creative Director: Lou Maxon
Art Director: Michael Lee
Writer: Madeline Franti
Project Manager: Faye Thompson
Producer: Chris Garces

Production: Not To Scale
Director: Hello Savants
Executive Producer: Eve Ehrich
Senior Producer: Rebecca Cedeño
Producer: Charity Balk
Concept/Storyboard artist: Marco Galmacci, Jury Agostinelli
Creative Producer: Donat Aron Ertsey
Art Director/Illustrator: Benjamin Kalaszi
Character Designer: Mark Juhasz, Juri Agostinelli
2D Animator: Timea Horvath, Adam Wator, Benjamin Kalsaszi, Gabor Filkor
Clean Up: Zoltan Reindl, Adrienn Pinter
3D Animator/Modeler: David Dell’edera
Compositor: Gabor Filkor
PA: Petra Katona

Music: Quixotic
Sound Design/Mix: Wave