Taking over the full 540-foot length of Paris cultural hub Centre Pompidou, the crew at London’s Builders Club erects an unmissable motion mural celebrating the “Art of Victory” as part of Nike’s 2024 Olympic campaign.

From the team at Builders Club: “Throughout the games, the Centre Pompidou has been transformed into a canvas celebrating sport, culture, and innovation. We created several short films celebrating the history of Nike and sport.

“The first film showcases the Nike A.I.R collection, which comprises 13 concept sneakers co-created by 13 of the world’s greatest athletes. This collection represents the next frontier in human performance, where cutting-edge technology meets boundless imagination.
 

“Throughout the games, the Centre Pompidou has been transformed into a canvas celebrating sport, culture, and innovation. We created several short films celebrating the history of Nike and sport.”

 
“The next film focuses on the history and design of Nike Air – Nike’s iconic cushioning system – featuring fun, ASMR visuals. Another major part of this project was a film celebrating the history of Nike’s Air Max 1 and its visible Air Unit cushioning system famously inspired by the ‘inside-out’ architecture of the Centre Pompidou.

“Alongside these three films, we also created other playful animations that explore the diverse sports and games Nike is involved in, including those featured in the Olympics, like basketball, skateboarding, and tennis.”
 
 

 
Client: Nike

Production: Builders Club
Director: Builders Club