CDs Nidia Dias and Miguel Rato lead the Steelworks CG team in a dramatic merger of urban and mountain fashion in this sleek and visually kinetic in-house brand film.

Nidia Dias and Miguel Rato: “For this project, our goal was to seamlessly blend alpine elegance with urban vibrancy, creating a cohesive journey from the mountains to the city and an interesting take on fashion films.

“During our extended story, we showcase the environments created to represent this imaginary brand. Majestic vistas with details of snow and falling rocks were used to express the mountainous regions. While cityscapes crafted with a mix of scaffolding, cloth, concrete, and shipping containers were interspersed with campaign advertisements that hinted at the fusion of sports and streetwear.

“Graphic lighting and captivatingly minimalistic design helped to craft a modern interpretation of both environments. Clever editing that employed a snappy momentum with match cuts, along with hard-hitting sound design, enabled us to ensure smooth transitions to keep the viewer engaged.”
 
 

 
Production: Steelworks
CD: Nidia Dias, Miguel Rato
Producers: Hannah Byers-Brown, Antia Goicoechea, Chago Venable
Early Explorations: Sylvain Gaussens, Hernán Lindenbaum, Dennis Tiege
Designer: Steward Lupercio, Marcel Piekarski, Afonso Soares, Dennis Tiege
Modeler: Maurizio de Angelis
FX: Tiago Andrade, Ezequiel Grand, Marcel Piekarski, Afonso Soares
Animation: Afonso Soares
Lighting: Tiago Andrade, Steward Lupercio, Marcel Piekarski
Comp/Grading: Tiago Andrade
Comp Support: Marcel Piekarski
Editor: Nidia Dias, Afonso Soares

Music/sound design: Joseph Smith Music