Hornet director Yves Geleyn specializes in telling simple stories with style and charm. Witness this new :90 animated spot, the center piece of a cross-platform effort urging the good people of chilly New Brunswick to conserve electricity by switching to programmable thermostats.

Yves Geleyn: “The message is a serious one, but we had a lot of fun developing the arc of this story and the people in it — the length made it feel like directing a short film, which was also really satisfying.”

Watch the video here.

Client: New Brunswick Power