The campaign for Microsoft’s new Xbox Series X and Series S consoles bolts out of the gate with this visceral adventure called “Us Dreamers” from Reset director Ian Pons Jewell thru 215 McCann, with MPC’s VFX crew handling the heavy lifting.

The spot features English actor Daniel Kaluuya (Black Panther and a Best Actor Oscar nomination for ‘Get Out’) plus a new track from Emmy-winning British singer/songwriter, and producer Labrinth.
 

Client: Microsoft / Xbox

Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Nichole Geddes
Creative Director/Copywriter: Mat Bunnell
Senior Art Director: Savannah Hicks
Director of Integrated Production: Mandi Holdorf
Senior Producer: Megan Swan
Senior Producer: Nina Roussarie
Associate Producer: Jessie Ybarra

Production: Reset
Director: Ian Pons Jewell
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil

VFX: MPC
Executive Producer: Elexis Stearn
VFX Producers: Nicole Saccardi, Warwick Hewett, Mireille Antoine
VFX Coordinators: John Edson, Jamie Hughes
Line producer: Neela Kumuda P
Production coordinator: Sakshi Gaur
Creative Directors: Michael Gregory, Dan Seddon
VFX Supervisors (2D): Toya Drechsler, David Filipe
VFX Supervisors (3D): Zhenya Vladi, Corinne DeOrsay, Fabian Frank
CG Supervisor: Raju Ganesh S
2D Supervisor: Rashabh Butani
Pre-vis: David Hickey, Parker Sellers, Andrew Price, Samir Patel, Fabian Frank, Kristian Bonne, James Bown, Chris Welsby, Clementine Supiot
Assets: Silvia Bartoli, Marco Gifuni, Pascual Rubio Cervera, Michael Reed, Tom Hearne, Corinne DeOrsay, Jemmy Molero, Bibin Balan, S Shashi Kumar, Vivek Mayanglambam, Bibin Balan, Vinutha R, Selva Kumar K
Rigging: Navin Pinto, Gretchen Asmar, Maximilian Mallman
Look Development: Fabian Frank, Giovanni Bianchet, Pascual Rubio Cervera
Concepts: Ivan Khomenko, Leandre Lagrange, Michelle Tolo, Mike Davis, Andrew Kim, Eric Fulghum, Farid Sandoval, Jake Lunt, Lino Khay, Leandre Lagrange, Farid Sandoval
Animation: David Bryan, Chris Welsby, Andrew Price, Samir Patel, Ty Coyle, Marco Capparelli, Clementine Supiot, Mack Knights, James Bown, Shiny Rajan
FX: Dan Bodenstein, Nate Skeen, Rob Richardson, Selcuk Ergen, Radu Ciubotariu, Arnau Gilabert, Umesh Namdev, Ashwath Thiraviam, Kartik Gupta
Lighting: Tim Kafka, Sherryn Pattarawuttiwong, Nate Skeen, Tom Hearne, Asher Stusek, Brendon Echsner, Zhenya Vladi, Pascual Rubio Cervera, Fabian Frank, Giovanni Bianchet, Chris Huland, Kiril Mirkov, Mattias Lullini, Stephane Ranaldi, William Laban, Aritra Sarkar, Raju Ganesh S
Compositing: Navid Sanati, Toya Drechlser, Kyle Belko, Andy Roberts, David Ince, Hector Cabrera, Jason Heinze, Oliver Caiden, Sandra Ross, Sorie Conteh, David Piombino, Gustavo Bellon, David Filipe, Mithun Alex, Ed Taylor, Pavan Balagam, Yashvardhan Jain, Shaik Abdul Adul, Manideep Sanisetty, Yashvardhan Jain, Akula Srikanth, Abhilash A
Flame: Claus Hansen, Sean Anderson
DMP: Marco Genovesi, Megan Bailey, Ed Babb, Radhakrishnan R, Joyett Fernandes, Sachin sureshrao Dhapudkar, Bakiyaraj P, Shanmugavel V
Prep: Sreejimol C.P, Suresh P, Anurag Sing Kushwaha, Sreeji

Color: MPC
Executive Producer: Meghan Lang Bice
Producer: Sasha Pace
Colorist: Ricky Gausis
Color Assist: Sam Ziaie, Nate Seymour

Edit: Whitehouse Post
Editor: Tobias Suhm
Assistant Editors: Joe Carugati, Nick O’Neill
Executive Producer: Joanna Manning
Producer: Jordan Stricklin

Music: Walker Music
Executive Producers: Sara Matarazzo, Stephanie Pigott
Music Supervisor: Danielle Soury
Chief Engineer: Chris Nungary
Track title: No Ordinary
Artist: Labrinth
Courtesy of Columbia Records and Sony/ATV Music Publishing

Sound Design & Mix: Lime Studios
Sound Designer/Audio Mixer: Rohan Young
Audio Assistant: Jeremy Nicols
Executive Producer: Susie Boyajan