The design and motion team at weareseventeen in London takes on the mission of elevating and expanding the often dry and rigid world of brand management with an ambitious and energetic film for the Frontify platform.

From weareseventeen: “With Frontify, brand guidelines are no longer a flat, two-dimensional, and lifeless experience. Our film leans into this idea, capturing the enhanced user experience with a compelling, 3D, tactile visual feast.
 

“Taking known tropes associated with branding and design, playful twists and memorable vignettes in the film showcase Frontify’s features and embody the platform’s futuristic and innovative approach.”

 
“Taking known tropes associated with branding and design, playful twists and memorable vignettes in the film showcase Frontify’s features and embody the platform’s futuristic and innovative approach, while also representing their more human, organic, and user-friendly qualities.

“Championing Frontify’s content blocks – a central component to the user journey – each icon’s visual and functional elements have been explored and abstracted, representing the boundless opportunity for creative expression on the platform.

“Accompanying audio by BXFTYS creates bespoke ambient sound with layers of sonic texture-inducing bird song and subtle references to technological devices enriching the finer details and adding depth to make the universe feel real.”
 
 

 
Client: Frontify

Production: weareseventeen
Director/CD: Gary Roberts
CD/Head of 3D: Jason Drew
EP: Jade Annaw
Producer: Nehanda Roberts
Art Director: Jason Drew, Mario Ruggerio
Graphic Designer: David Davies
3D Artist: Alex Fernandez, Chris Cousins, Joe Maker, Lindsay Horner, Dan Fitzgerald

Music/Sound Design: Box of Toys Audio