Jumpsuits, Speedos, mullets, and interspecies love keep the fun factor high in this vibrant music video romp from Chicago’s Vitamin Pictures for “Happiness” by over-the-top UK rockers The Darkness.

Daniel Pernikoff, Sr. art director at Vitamin Pictures in Chicago: “Working with a limited schedule and budget this was a fun passion project for the studio.

“The band gave us a brief description about the meaning of the song and we took that and turned it into a fun story capturing the essence of the song and the band.

“We worked closely with the lead singer of the band and the record label. After a round of tests and designs, the band was on board and wanted to see what fun things we came up with.”
 

Production: Vitamin Pictures
Director: Daniel DelPurgatorio
Producer: Lauryn Grimando
Designer: Daniel DelPurgatorio
Character Design: Tabia McCarty
Storyboards: Tabia McCarty, Ben Girdwood, Brendan Eddy
Conceptual Design: Ben Girdwood
3D Modeling: Tabia McCarty, Ben Girdwood, Sam Gierasimczuk
3D Animation: Tabia McCarty, Sam Gierasimczuk
2D Animation: Rob Foster, Daniel Pernikoff, Daniel DelPurgatorio