The 22nd running of the Barcelona OFFF festival opened yesterday on the heels of this innovative chapter-based campaign film, an allegorical journey crafted by hometown studio Vasava and London CG specialists Found.

From the team at OFFF: “As the centerpiece of the campaign, a cubic-shaped object serves as the traveler of this
journey. It floats through the rooms, imbibing the unique qualities of each space and transforming its shape, color, and texture to reflect the transformative inspiration the audience receives from the speakers at OFFF.

“The rooms themselves exhibit varying behaviors, further highlighting the imperfect and constantly evolving nature of the creative process.

“The OFFF’s “Cube” campaign was brought to life by a team specially assembled for this purpose, consisting of Vasava, Barcelona (concept and creative execution), Found, London (CGI and motion), and Combustion, São Paulo (sound design and music).”
 
 

 
Client: OFFF

Concept/creative execution: Vasava
CGI/motion: Found

Music/sound design: Combustion