Amsterdam studio Part of a Bigger Plan helps Swiss bank UBS and Basel-based Fondation Beyeler answer big questions about the nature and meaning of art with a clean and kinetic collage of motion techniques.

Christian Borstlap at PoaBP: “The video takes its inspiration from the book What is Art? 27 Questions 27 Answers published by the Fondation Beyeler, which has become a go-to introduction for those eager to develop a basic understanding of key aspects of art.

“The 27 questions, formulated by a panel of teens, address the subjects they consider the most relevant. And they get straight to the point, with questions ranging from ‘How did art begin?’ and ‘Can anyone be an artist?’ to ‘Why is the Mona Lisa so famous?'”

“The book brings together responses from art experts and contributions from the Fondation Beyeler’s art mediation team.”
 

 
Client: UBS, Fondation Beyeler

Production: Part of a Bigger Plan