Get ready to have your senses shaken as director Alessandro Pacciani and the Platige Image VFX team unleash two minutes of fury and flash inspired by the new Lamborghini Revuelto and its 1015-horsepower hybrid V12 engine.
From the team at Platige Image in Warsaw: “We crafted 130 VFX shots for this spot, with dozens of them created entirely from scratch in CGI. Nearly 200 talented individuals collaborated to bring the project to fruition.
“The production was nothing short of a logistical feat, requiring the creation of a futuristic laboratory and the temporary closure of a city street to capture the perfect moving shots of the vehicle. And with plenty of paparazzi on the prowl, eager for a snap of the latest Italian masterpiece, every precaution was taken to ensure that no spoilers leaked out before the big debut.
“Alessandro Pacciani, the mastermind behind the spot, is a true visionary when it comes to blending live-action footage with computer-generated imagery and a compelling cinematic narrative. His impressive resume includes commercials for powerhouse brands like BMW, Mercedes, Porsche, Nike, Samsung, and Google, as well as work on game cinematics like Dark Souls II.”
Client: Automobili Lamborghini S.p.A.
Agency: Beyond The Lines, Le Dictateur Studio
Production: Karen Film
Director: Alessandro Pacciani
Post/VFX: Platige Image
Producer: Wojciech Wesołowski
CG Supervisor: Łukasz Dziedziński
Executive Producer: Zicz
Head of Production: Aga Górna
CG Lead: Marek Gajowski