Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
UK mathematician turned champion slam poet Harry Baker provides the word flow behind this otherworldly spot created by Assembly in Auckland for New Zealand diary giant Anchor.
Assembly: “Our idea was to combine film footage, 3D and stills with simple black and white photography across one horizontal camera move. The simplicity of the idea forced us to be inventive with how we depict scenes and handle transitions.”
Animation: Assembly
Words: Harry Baker
Sound: Peter Hobbs