Dutch confectionery Tony’s Chocolonely is on a mission to eliminate slavery and child labour from the chocolate industry and build what sounds like a truly Wonka-esque factory in Amsterdam.

Designed and animated by Playground Paris, the two-minute spot takes a very playful approach to illustrating the company’s ambitious goal of convincing other chocolate producers to join them in “partnering with trading companies to buy cocoa beans directly from the farmers, providing them with a fair price for their product and combating exploitation.”
 

Illustration & Animation: Playground Paris
Concept & Creative direction: …,staat
Music: Jungle by Night
Voice: Joshua Nolet
Sound design: Soundcircus
Illustration Agency: WE ARE GOODNESS