From the release:

A group of next-generation creative leaders from the US, UK, and South Africa have come together to create a new multi-faceted creative studio Imagine This; bridging the gap between the agency, production service and VFX world to imagine new ways of working together, breaking down traditional industry models and stereotypes.

Led by Founder and CEO, Toby Walsham (who was previously Partner & Managing Director at award-winning UK commercial production company FAMILIA), Imagine This is a creative studio offering a hybrid suite of capabilities from Strategy & Insight to Production, VFX, Design, Post Production, Creative Direction, and Technology Services to brands across the US, UK, South Africa and more. With a diverse range of creatives on their roster, the studio has been developed to offer brand and agency clients a swiss-army-knife of creative tools to aid them in problem solving across every stage of campaign development.

Imagine This is also re-imagining the director and artist representation paradigm. The studio’s evolved talent model offers its rostered artists ultimate flexibility and support, through a hybridization of artist management and production resource that allows artistic talent to thrive independently. Not only representing directors, Imagine This has carved out a roster of new-wave talent that include photographers, designers, art directors, composers, VFX artists and more.

The studios’ launching roster of 17 creators includes; innovator Anita Fontaine, known for her work blending emerging technologies such as AI, AR and VR with traditional creative concepts, renowned award-winning VFX artist Ant Walsham, who operates under Want Effects, and digital artist and projection mapping aficionado Lucinda Dilworth.

Founder and CEO Toby Walsham is joined in this new venture by Dave East who joins as Partner & Creative Director, and Robyn Walsham who joins as Partner & Chief Brand Office , with the company’s remaining board of partners to be announced in the coming weeks.

Walsham comments, “With the industry having faced significant challenges over the past couple of years, it’s time to break the mold and evolve stale models and processes that are holding us back from being creative, cost effective and above all imaginative in the way we approach commercial production. We’re here to change the dynamic, offer up exciting new ways of working for creatives and create craft-forward, impactful work for brands. Watch this space.”