From the team at Aixsponza in Munich, Germany: “Nike and game developer Psyonix have partnered to bring the new Nike Air Zoom Mercurial football boot into Psyonix’s Rocket League game following its debut in stores and on pitches around the world.

“The bundle is now live in the game and includes three Octane Decals and Nike Air Zoom Mercurial Wheels. It also comes with a fast-paced and fun animated spot by yours truly to flank the launch as well as an absolutely perspective-defying out-of-home screen experience on Piccadilly Circus in London.”
 

 

 
Client: Nike EMEA

Production: Aixsponza
Creative Director: Daniel Whiteneck, Christian Tyroller
Producer: Nili Zadok, Julian Fischer
Team AV: Dominik Högn, Leomar Esteves, Kornel Swoboda, Simon Breithofer, Mars Dolschon, Stephan Helbing, Tom Knaul, Orestis Konstantinidis
Team DOOH: James Brocklebank, Dennis Weyel, Marco Seeberger
Compositing/Color: Tobias Müller

Sound Design: Michael Fakesch