Teaming up with German directing duo WOUQ (aka Mariusz Becker and Philip Lück), the Tendril design and motion crew craft a series of abstract and tactile interactive films for the launch of Deloitte’s CypherSphere security platform.
From Tendril: “The CypherSphere experience puts you in the shoes of an individual who is experiencing a cyberattack, then walks you through the solutions and integrations that would resolve and proactively protect against future attacks. There were five scenario walkthroughs: from a simple phishing scam to a more complex multi-pronged approach.
“Our visual language needed to be faithful to the complex mechanisms at work, while balancing design and UX best practices.”
“Visually, the biggest challenge was making the ‘invisible’ visible. Our visual language needed to be faithful to the complex mechanisms at work, while balancing design and UX best practices. The result was an impressive elevation of the product branding, intersected with animated and three-dimensional visual metaphors that guide the viewer from uncertainty to resolution.
“The films were integrated into a series of interactive touchscreens for Deloitte at the security-focused RSA Conference. Their seamlessness and clarity made a lovely invitation for anyone to learn more about staying safe – perfect for a sector that’s as complex and lacking in universal literacy as cybersecurity.”
Watch the process reel:
Client: Deloitte
Production: Tendril
Creative Director: Patrick Coffey, Branko Jass
Director: WOUQ (Mariusz Becker, Philip Lück)
EP: Ramona Gornik Lee
Design Innovation Director: Ivelle Jargalyn
Producer: Brittany Sheahan
Producer Consult: Charis Mound
Coordinator: Andrea Chan
Design: Rita Louro, Daniel Lepik
3D Animator: Alex Petrovsky, Dan Darling, Emiliano Flores, Juliana Custódio
Lighter/Renderer: Alex Veaux, Jeff Briant, Rita Louro, Daniel Lepik, Luan Rossi
Compositor: Corey Allen
Developer: Baud Tech – Dimitrios Doukas, Miltiades Kotsarinis
UI DesignStudio: 28k – Steffen Christiansen