French luxury department store Galeries Lafayette embraces their inner enfant terrible in this grand and aggressive TV/online spot from Hamlet directing duo BRTHR and VFX shop HIMIA thru DDB Paris.

BRTHR co-director Alex Lee: “We are honored to have worked on a campaign for such an iconic French institution. Our mission was to evoke the magical feeling of stepping inside the stunning Galeries Lafayette in Paris.

“In a weird way, we think we were able to bring a fresh perspective as outsiders, and truly explore what it means to discover the beauty of the Galeries Lafayette universe.”
 

 
Client: Galeries Lafayette

Agency: DDB Paris
DDB President: Jean-Luc Bravi
ECD: Alexander Kalchev
Senior Art Director: Ondine Simon
DGA: Julie Hasle
HTV: Corinne Persch
TV Production Assistant: Gaëlle de Pompignan

Production: Hamlet Paris
Director: BRTHR
Executive Producer: Clément Martorell, Marie Archambeaud
Line Producer: Gilles Pinaudeau
Production Coordinator: Lida Sahakian, Ella Guionneau
Post-Producer: Thomas Floch
Director of Photography: Menno Mans
Editor: Maxime Caro, BRTHR
Color Grader: Emiliano Serantoni, BRTHR

VFX Company: HIMIA
VFX Supervisor: Andy Zhelieznov, Vladislav Stelmakov, Michael Pankov
Image Post-Production: Firm, HAMLET

Music: Michel Berger “À quoi je rêve”