Sugar Blood and BBC Stories Build the Future for Hankook

London director and motion artist Pedro Allevato (aka Sugar Blood): “This is a project done for BBC, that showcases the company Hankook and its innovative transport technology.

“The goal was to show Real Madrid players waking up in a near future and using Hankook’s transports to get to the game.”
 
BBC Hancook | STASH MAGAZINE

BBC Hancook | STASH MAGAZINE

Client: Hankook
Agency: BBC

Directed and Designed: Pedro Allevato
Produced: Pedro Allevato and Amarjeet Kaur
Motion Designers/Animators: Pedro Allevato, Peter Lowey,
Aleksander Saharovsk, Thiago Feitosa, Ricardo Mendes
Written by: Andrew Fleming

Sound Design: Bruno Allevato