Self-promotional videos can be a slippery slope for motion studios, often sliding into over-earnest or over-confident manifestos but Animagic strikes the right tone with this two-minute look at the importance of stories in human history.

Animagic EP Francisco Jimenez: “Given the story’s complexity, we wanted to create a style that simplifies the visual message while still capturing the complex and evocative moments in the film. Finding the right balance was the main challenge.

“The result was an abstract and elegant design combined with vibrant colors and cinematic appeal that brought out the emotion throughout the entire film.

“Characters are connectors with the viewer and the emotional bond with the story. Making them come to life was another critical task and challenge.

“We use a combination of 2D and 3D techniques to ensure each character and environment had the proper movement on screen to pull the audience into the story in every shot.”

Watch the making-of video:
 

 

 
Production: Animagic
CD: David Calderón
Producer: Francisco Jimenez
Writter: David Calderón
Animation Director: Jordi Ayguasenosa
Art Director: Alfredo Barajas
Art Department: Alfredo Barajas, Flor Lopez, Fernanda Acosta
2D Animator: Jordi Ayguasenosa, Moncho Massé, Thiago Feitosa, Javier Ibañez, Ignacio Osorio
3D Animator: Josep Ayguasenosa, David Calderon
Compositing & VFX: David Calderon

Branding: Edith BMedel, Alfredo Barajas

Music/Sound Design: Ambrose Yu
Voice Over: Dave Petit, Russell Bin