Spike Jonze contravenes all the established rules of fragrance promotion (elegance, sexiness, passive femininity) in this frenetic four-minute slice of branded content for KENZO WORLD starring actress/dancer Margaret Qualley with supporting VFX by Digital Domain.

Digital Domain VFX supervisor Janelle Croshaw: “It’s always great collaborating with Spike, and assisting him to achieve the vision of his storytelling. The infinity mirror shot, was probably the hardest paint/environment shot I’ve seen in a long time.”

Fun factoids: Spike Jonze’s brother Sam Spiegel created the track “Mutant Brain (feat. Assassin)” in collaboration with Houston musician Ape Drums. Shot at the Dorothy Chandler Pavilion in Los Angeles.

Client: Kenzo
Kenzo CD/EPs: Carol Lim and Humberto Leon
Written & Directed by: Spike Jonze
Actress: Margaret Qualley
VFX: Digital Domain
VFX supervisor: Janelle Croshaw
Costumes: Heidi Bivens
Song: Mutant Brain (feat. Assassin) by Sam Spiegel & Ape Drums
Production Design: KK Barrett
Director of Photography: Hoyte van Hoytema
Choreographer: Ryan Heffington