Channel 4’s promotion for the annual UK steeplechase spectacle known as Crabbie’s Grand National Festival takes a mythological turn as Nexus directors Smith & Foulkes and 4Creative craft a classic adventure/fairytale of “The Outsider,” a unicorn foal with runty wings and a twisted horn, overcoming impossible odds.

John Allison and Chris Bovill, Heads of 4Creative: “People love the grand national because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there.”

Client: Channel 4
Title: Grand National
Agency: 4Creative
Creative Directors: Chris Bovill & John Allison
Creative Team: Jack Croft & Stacey Bird
Agency Producer: Shananne Lane
Group Business Director: Olivia Browne

Production Company: Nexus
Director: Smith & Foulkes
Executive Creative Director: Chris O’Reilly
Producer: Tracey Cooper
Production Manager: Fernanda Garcia Lopez
CG Lead: Florian Caspar
Animation: Nexus
Sound Design: Anthony Moore @Factory
Music: Sean Atherton @ Siren
Composer: Alex Baranowski

Music Production Company: SIREN
Producer: Sean Atherton
Composer: Alex Baranowski