With a series of carefully composed minimalist illustrations, Madrid’s Offbeat Estudio delivers a hopeful message about cancer for a collaboration between pharmaceutical brand GSK and media giant Hearst.

From the team at Offbeat: “GSK and Hearst Spain gave us complete creative freedom to put their message about gynecological and hematological cancer into images. The piece talks about hope, so we decided to use pleasant, bright and optimistic situations, with delicate animations and sounds, to illustrate the most hopeful outcomes of this disease.”
 
 

 
Client: GSK, Hearst Spain

Production: Offbeat Estudio
Director: Offbeat Estudio
Script: Hearst Spain, Offbeat Estudio
EP: Pablo Crespo
Art director/illustrator: Checunin
Animator: Goyo Moreno, Jakub Szczesniak, Goga, Tomek Wyrabkiewicz, Facundo López
Editor/compositor: Pablo Crespo

Music/sound design: Nil Ciuró
Voice over: Miriam Moukhles (Sono XL)