Lots of innovative character work here from director Limbert Fabian (who co-directed the incredible Chipotle “Scarecrow”) and the Moonbot crew for an ambitious new Michelin campaign out of TBWA\PARIS designed “to bring Michelin’s unique tire development philosophy to life.”

Watch behind the Scenes:

Watch the finished spot:

Brand: MICHELIN
Agency: TBWA\PARIS
Creative Directors: Benoît Leroux, Philippe Taroux
Art Director: Philippe Taroux
Copywriter: Benoît Leroux
Head of TV : Maxime Boiron
TV Producer: Amer Zoghbi

Production: \ELSE – Moonbot Studio
Director : Limbert Fabian
Producers : Cathy Pericone / Lampton Enochs
Post-Production : Sandrine Demonte & Wendell Riley

Music:
Production: \ELSE & 6ème Son
Composer : Nicola Tescari
Sound producer: Olivier Lefebvre & Thomas Anduze