Part of the global positioning campaign for Jim Beam by The Works Sydney designed to “recruit Millennials and enable them (over time) to charge a premium for their bourbon.” Shot at the Red Studios in LA by SuperPrime director Eli Sverdlov with solid VFX work by Sydney studio Fin.

BEHIND THE SCENES

FINISHED SPOT

Agency: The Works Sydney
Director: Eli Sverdlov
Production: SuperPrime
VFX: Fin