We Are Royale animate a series of five groundbreaking ads designed to expand recruitment for the British Army by directly confronting the concerns of women, gays, Muslims, and those who fear they are too emotional or physically unfit to serve.

Produced as part of the “This is Belonging” campaign by UK agency Karmarama with Antfood handling music and sound design.
 

 

 

 

 

Client: British Army
Agency: Karmarama
Direction: We Are Royale
Original Music & Sound Design: Antfood