Founder/CD Kevin McCrae and the CG team at Revenant in Glasgow craft a pair of sci-fi teaser films for Oakley designed to unify the diverse interpretations of the company and “create a cohesive context for the brand’s evolution.”

Kevin McCrae: “The concept for the Future Genesis films was simple: create two teaser trailers that would play out at the same time but from two very different perspectives. One from Max (the Father), inside the digital world he created called the Echoverse, and the second, from Maxine (the Daughter), who in a post-apocalyptic world is caught unaware by an approaching super storm.
 

“The concept for these films was simple: create two teaser trailers that would play out at the same time but from two very different perspectives.”

 
“When it came to character animation, our strategy involved a hybrid approach, seamlessly integrating the strengths of performance capture for facial animation with the precision of keyframe animation for the body. This mixed approach allowed us to leverage the nuanced expressiveness captured in facial performances while retaining the creative control necessary for body movement.

“Our initial hurdle involved creating a UI seamlessly integrated into the spatial context. Our intention was to create something organic, with a sense of natural flow, while still incorporating mechanical elements. The result embodied a slightly grungy and aged appearance that naturally blended into the environment ensuring it not only served its functional purpose but also became an integral part of the overall narrative.”

Watch the making of video:
 

 
 

 
Client: Oakley

Agency: Kamp Grizzly

Production: Revenant
CD: Kevin McCrae
Managing Director: Pamela Nelson
Executive Producer: Debbie Ferguson
Art Director: Alex Rych
Producer: Scott Taylor
Production Coordinator: Conor Kennedy Burke
Writer: Rachel Carroll
Storyboard Artist: Agathe Leroux
Character Concept Artist: Eve Ventrue
Lead Concept Artist: Alex Figini
Lead Character Artist: Antonio Esparza
FX TD: Urban Bradesko
Environment Artist: Craig Simmers, Oskar Fulop
3D Generalist: Ignasi Casas
Rigging Artist: Lucas Salamon Lama
Lead DMP Artist: Steven Cormann
Animation Supervisor: Luke Angus
UI Artist: Dominic Brooks
FUI Artist: Ross Sneddon
FX Artist: Daniel Harper, Daniel Peyroton, Adam Priester
CFX Artist: Boyang Yu
Lead Compositor: Abby Barr
Compositor: Peter Mao

Music/Sound Design: AEPH

Toolkit: Houdini, Axiom, Maya, Nuke, Redshift, Arnold, Adobe CS