Blinkink director Renee Zhan and Norwegian CG house Saurus Animation lead a gooey guided tour of the Trolli factory where innocent candy worms endure madness and mayhem to be turned into Sour Burstin’ Crawlers.

Renee Zhan: “I’ve been a fan of Trolli for years (both the ads and the worms!) so it was a dream come true to be approached with this script. I loved the idea of a terrifying factory filled with happily singing worms who are thrilled to be ground up into goo and injected into other worms.

“We wanted to build on the fun characters and irreverent tone created by Blinkink directors Becky and Joe and Sam Gainsborough on previous campaigns. For this project, we drew on inspiration from films like Charlie and the Chocolate Factory to create a fun yet terrifying environment.

“Character designer Ewa Luczkow designed the factory machines and concept artists Xavier Rem and Clément Danveau created background matte paintings. We worked with Saurus Animation to create realistic textures and a handcrafted feel for the factory and the worms.”
 

 
Client: Trolli

Agency: Wieden+Kennedy Portland
Producer: Sarah Sweeny
Creatives: Dan Koo, Sai He

Production: Blinkink
Director: Renee Zhan
Executive Producer: Bart Yates, Josef Byrne
Head of Production: Alex Halley
Producer: Eve Somerville
Storyboards: Barry Reynolds, Mysie Pereira
Design: Ewa Luczkow @ewaluczkow, Xavier Ren, Clement Danveau

Animation: Saurus Animation
Animation director: Lars Ellingbø
CG Supervisor: Sondre Nymoen
CG generalist: Kasper Christensen, Marius Haltelid
Animation: Anna Nowakowska
Compositing: Alex Wolf